The concept for Endless Jewelers is the concept that love is endless. To represent that the infinity sign is used to give the space a meaning and a flow. Curved jewelry casework will hold the bulk of the merchandise while more spotlight items will be showcased in columns allowing for a 360 degree view, just as you might view an item in a art gallery. Large ceiling features highlight the display cases with descending tubes of cut glass with colorful lights giving it a sparkle affect.